The Current (and Unfair) Market Share Situation
Being in business has a lot to do with market share. And, it's hard to compete when large, multi-national, multi-billion conglomerates have most of the market share and massive advertising budgets.
As it stands, these types of organizations don't need assistance and have billions of dollars to operate and compete. These conglomerates continue to grow - nearly unrestricted. Furthermore, the Sherman Anti-Trust Act is seldom enforced which complicates the situation. Such inaction moves the American economy more closely towards oligarchy than it does fair competition.
The photo above details how wealth disparity has grown to the point where the top 20% of the population controls approximately 80% of the wealth. Much of this is due to the top executives and top-tier management amassing incredible wealth. CEOs are compensated in the millions of dollars and have multiple mansions and yachts. Not to mention, their 'let them eat cake' attitude toward the mutual prosperity of the communities they dominate and small business owners in those communities is galling, to say the least.
Harvard Business Review Assessment
But the case between small-to-mid-sized companies is even more concerning. As the Harvard Business Review states:
"Contrary to the popular notion, we find that large corporations are more and more likely to maintain their dominant positions, while small corporations are less and less likely to become big and profitable.
The performance gap between the large and small increases too. The difference in median return on operating assets was 15% in the 1990s but has recently doubled to 30-35% — an enormous gap in the profitability of operating assets. Inspecting the two groups separately clarifies that the large companies are getting more profitable, whereas the small ones suffer from chronic unprofitability. In fact, both the median return on operating assets and the median profit margin of the small companies turned negative during 2015-2017.
Moreover, the gap in the fraction of companies reporting annual losses widened too: while 10-15% of the large companies reported annual losses in recent years, that number is an ominous 60-65% of the small companies. So, almost two-thirds of small companies can’t cover their expenses, despite the booming economy."
Many of these large organizations drain money out of the communities they serve. Much of the profitability goes into the pockets of rich, out-of-community shareholders. This hurts not only the communities themselves but the small business owners supported by said communities. Some iconic large companies have left the USA entirely. Talk about snubbing and snobbery at its finest!
The Business Alliance Network Is the Solution to Market Share Inequity
The Business Alliance Network Is our response to this runaway nonsense. By banning together, small and mid-sized businesses can save and make more money in a team environment. By supporting and patronizing each other's businesses (instead of large multi-billion dollar conglomerates) our Alliance can grow and become even more prosperous. And, when we teach our patrons to do the same, our communities win. Finally, we can use the sustained profitability to mutual benefit and advantage.
There is power in numbers. This Alliance was designed to promote maximum mutual prosperity for its Members. When we combine our purchasing and our patronage bases we become like a conglomeration of companies. Small and mid-sized business owners don't have to be in business alone and without support. This is your Alliance. It's built on the idea of synergy and working toward prosperity.
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